Once again this year, Pacific Cocktail Haven (PCH) will be converting into the Miracle at PCH holiday pop-up, one of dozens of bars around the world converting to a "Miracle" bar for a few weeks. The bars get super (over?) decorated with holiday bling, holiday music, and holiday cheer. There are specialty cocktails and fun specialty glassware to go along with them.
In the lead-up to the changeover beginning today, PCH owner Kevin Diedrich has ordered a set of scratcher cards, which customers are given when they order a special cocktail from the menu.
The scratchers can win you a free Miracle cocktail, beer, wine, PCH Swag, or the grand prize the “Golden Ticket” which allows you and one guest to skip the line all throughout the pop-up. (Apparently the lines were pretty long last year.)
The scratchers are only available in the weeks leading up to Miracle at PCH, and the prizes are only redeemable at Miracle at PCH, so the scratchers encourage folks to come back to claim their prizes during all the hullabaloo.
Seems like a good way to see the "before" and "after" look of the bar.