Don’t Drink and Send Telegrams - and Other Advice from 100 Years of Cocktail Etiquette Books

San Francisco Then And Now

I am reading The Barbary Coast: An Informal History of the San Francisco Underworld by Herbert Asbury for the first time as I research San Francisco cocktail history.  

 

Screenshot 2025-03-13 at 10.05.08 AM

(You can buy it on [amazon] [bookshop] to support this blog.)

My impression of this book is that the “informal” part of the history is important to note - you’d need to fact check it if you’d want to use the information academically. But anyway:

I like the below section of the book as it speaks equally to today in 2025 as it did to 1850! I am starting to get interested in how cities maintain their personalities over decades and centuries, not just due to demographics but… residual vibe. 

 

Despite the amazingly high cost of living and the extraordinary opportunities for frittering away money, everyone in early San Francisco was supremely confident that he would soon be able to return home with an incalculable amount of gold. Everything was conceived on a vast scale, and there was always plenty of cash available for any scheme that might be proposed, no matter how impossible or bizarre it seemed. No one hesitated to borrow money, although for several years the prevailing rates of interest ranged from eight to fifteen per cent a month, payable in advance, and even higher unless gilt-edged security was provided. Everyone was in such a hurry to get rich that few men were willing to bind themselves to any sort of contract for a longer period than a month, the time basis upon which nearly all business was transacted. Real estate that a few years before had brought enormous prices from speculators, fifty-vara lots which had been granted by the Alcalde upon payment of twelve to sixteen dollars, sold for tens of thousands. Fortunes were made with incredible rapidity in real estate, in building, in merchandising, at the gaming-table, and in every conceivable sort of business and speculation; yet little was thought of or talked about except gold mining. Any occupation, however great the stream of profit, was regarded merely as a stopgap pending a lucky strike in the gold-fields; probably the only men who devoted themselves wholeheartedly to the business at hand were the gamblers. The town was filled with tales, seldom verified, of the few fortunate miners who were gathering fortunes in the diggings at the rate of five hundred, a thousand, and, in a few cases, ten thousand dollars a day; everyone heard of the man who had picked up a chunk of pure gold weighing thirteen pounds and worth thirty-five thousand dollars, and of the two men who had discovered an even larger nugget and had immediately left for the East to exhibit it at fifty cents a look. But practically nothing was heard of the thousands of hard-working men who were on the verge of starvation in the hills, nor of the thousands of others who, discouraged and disappointed, had returned to San Francisco and were living in squalor and destitution.

 

 

Comments

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Kurt Nelson

I used to keep a copy of Gary Kamaya's Cool Gray City of Love on my desk to hand to interns and transplants. His two followups are good too. For a more serious history, I always point people at Season of the Witch.

Camper English

@Kurt - I was going through a whole stack of Gary Kamaya’s columns for the Chronicle just last night.

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