Over at AlcoholProfessor.com, I reviewed the new book Brand Mysticism: Cultivate Creativity and Intoxicate Your Audience by Steven Grasse and Aaron Goldfarb. [buy on Amazon] [buy on Bookshop] I have pasted the text below. The story originally appeared on AlcoholProfessor.com. Boozy Book Review: Brand Mysticism by Steven Grasse and Aaron... Read more →
The launch of Brand Mysticism inspired me to think about other books about building brands, and that inspired this blog post. Three Books from Brand Founders Brand Mysticism: Cultivate Creativity and Intoxicate Your Audience by Steven Grasse and Aaron Goldfarb [amazon][bookshop] My review on AlcoholProfessor of this one is forthcoming.... Read more →
Two new vermouth lines have me thinking about where the category is going. Typically vermouth is branded as extremely old-world, with monochromatic bottle labels and pictures of obscure plants. It's hard to love, from a marketing perspective. Small-batch vermouth brands launched over the last decade are often distinguished by their... Read more →
A year ago I was researching natural food coloring for cocktails and stumbled across an instagram post that used blue spirulina in a cocktail. I added it to my Tales of the Cocktail talk on color in cocktails and spirits and have been seeing it creep into various food and... Read more →
The largest trend behind the scenes in the mixology community over the last decade has been LONGEVITY. Turns out now that bartending isn't just something you do while your acting career takes off, it's helpful if you learn how to do this career for more than a few years. You... Read more →
Science booze news - stories on water, whisky, artificial intelligence, activated charcoal, synthetic quinine, and more! Read more →
A big list of non-alcoholic spirit brands similar to Seedlip, Stryyk, and Lyre's. Read more →
I attended Bar Convent Berlin 2019. This was probably my sixth trip to Berlin for this most excellent bar show. My talk on CocktailSafe topics had a standing-room only crowd, so my trip was a success. Below are a few observations from the show. Ginsanity There was so much new... Read more →