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Six Books on Booze Brands and How They Were Built

The launch of Brand Mysticism inspired me to think about other books about building brands, and that inspired this blog post. Three Books from Brand Founders Brand Mysticism: Cultivate Creativity and Intoxicate Your Audience by Steven Grasse and Aaron Goldfarb [amazon][bookshop] My review on AlcoholProfessor of this one is forthcoming.... Read more →


Vermouth Goes Pop: New Vermouths Appeal to a Wider Audience

Two new vermouth lines have me thinking about where the category is going. Typically vermouth is branded as extremely old-world, with monochromatic bottle labels and pictures of obscure plants. It's hard to love, from a marketing perspective. Small-batch vermouth brands launched over the last decade are often distinguished by their... Read more →


Report from Bar Convent Berlin 2019

I attended Bar Convent Berlin 2019. This was probably my sixth trip to Berlin for this most excellent bar show. My talk on CocktailSafe topics had a standing-room only crowd, so my trip was a success. Below are a few observations from the show. Ginsanity There was so much new... Read more →