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Six Books on Booze Brands and How They Were Built

The launch of Brand Mysticism inspired me to think about other books about building brands, and that inspired this blog post. Three Books from Brand Founders Brand Mysticism: Cultivate Creativity and Intoxicate Your Audience by Steven Grasse and Aaron Goldfarb [amazon][bookshop] My review on AlcoholProfessor of this one is forthcoming.... Read more →