Alcademics

A video interview with Camper English on the Gin & Tonic, clear ice, and other stuff. Read more →

Madonna is two -for-two in promoting Diageo products from songs on her new ablum. In the first video for Give All Your Luvin' she had Smirnoff bottles in the background. On the new song and video (which is just words over a picture) for Girl Gone Wild, she gives a... Read more →

The latest music video from Madonna "Give Me All Your Luvin'" includes some product placement luvin' for Smirnoff vodka. It's far enough in the background that it's not entirely clear what the brand is, unless of course one is already familiar with these things. The full video is below. Smirnoff... Read more →

Last week I went to Tuscany with Bombay Sapphire to see a demonstration of juniper berry harvesting. I'll try to post more information in a little bit, but for now here's how they do it: Using a flat, round basket and a short hard stick, they whack the juniper bush... Read more →

I went to a bunch of tequila distilleries a couple of weeks ago. Here are some videos of tequila production. Harvesting an agave plant at Sauza. Cutting up the agave at the Don Julio distillery to prepare it for baking. At the Olmeca Altos distillery, crushing the baked agave using... Read more →

I recovered this video from a couple of years ago and I thought I'd share. I was on St. Croix in the US Virgin Islands visiting the Cruzan Rum distillery and we stopped into this awesome dive bar Mt. Pellier Domino Club. There they have pigs in pens who love... Read more →

In this otherwise fantabulous Beyonce video, the poor woman must suffer the indignities of a man who doesn't treat her right, and also a nearly-empty oversized Martini with two huge, presumably warm Castelvetrano olives inappropriate for the drink. It makes her cry, and me too a little. "Why Don't You... Read more →

My post on how rum is aged at Zacapa will have to wait another day- I thought I fully understood it but an item on a slide tripped me up. Time for a fact-check! In the meantime, here are some other items of interest: - There is now an Alcademics... Read more →