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31 Fall Winter Holiday 2023 Drink Books

Here is a list of 31 drink books coming out near the end of 2023! This isn't every cocktail book coming out (and there are plenty of beer and wine ones I didn't include) but a selection of them. Happy reading or gifting or just putting them on your coffee... Read more →


Six Books on Booze Brands and How They Were Built

The launch of Brand Mysticism inspired me to think about other books about building brands, and that inspired this blog post. Three Books from Brand Founders Brand Mysticism: Cultivate Creativity and Intoxicate Your Audience by Steven Grasse and Aaron Goldfarb [amazon][bookshop] My review on AlcoholProfessor of this one is forthcoming.... Read more →