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Alcademics is Influential

According to a recent study by eCairn, Alcademics.com is the most influential English-language spirits blog and the third most influential alcohol blog entirely. Cool! eCairn Conversation is a software tool for measuring influencers and conversations in social media. This allows brands to identify the separate online communities, look at what... Read more →

Big Changes, Slow Changes

Usually in cocktail writing we think in terms of microtrends: the latest techniques (barrel aging cocktails, fat-washing), the latest categories (mezcal, pisco), popular flavors or ingredients (falernum, smoke), and the latest bar themes (high-volume cocktail bars, tiki). We don't talk too much about the macro-trends. In my latest post for... Read more →