Let's say that you are bringing a new brand of tequila to market and want to tell people what's in the bottle. Here are the basic questions that a brand should be able to answer. Distillery What is the NOM number of the distillery? Where is it located, and is... Read more →
I was preparing for my Tales of the Cocktail presentation and was thinking how unfortunate it is that I won't be able to use any of the information in the Tales session called How to Give Great Presentations for my presentation, as it is the presentation that takes place immediately... Read more →
No, I'm not 50 years old, but I visited my 50th distillery/blending house here in Scotland at the Isle of Jura distillery. I'm lucky to have seen so many places around the world and look forward to seeing many more. I'll post more information about the trip later, but here's... Read more →
While normal people were sleeping, friend and web developer Humuhumu was cranking out a new set of banners that I'll rotate on Alcademics. She even provided an idiot-proof template for the Photoshop-challenged user that is me to make additional banners going forward. She is The Awesome. Keep her in mind... Read more →
I recently read the book Here Comes Everybody: The Power of Organizing Without Organizations by Clay Shirky to gain some more insight on the changing media landscape in the age of digital publishing. My question was basically: What is the future of journalism and news publishing in an age when... Read more →
How do I look? After much work with my friend best known by her tiki name, Humuhumu, Alcademics has been redesigned. Humu has designed websites including Critiki, Ooga-Mooga, and the website for Smuggler's Cove as well. This is how this site used to look: I tried to work as much... Read more →
My experiments with ice continue. I've got a routine down to make clear chunks of ice and now I'm experimenting with freezing objects into it. As you can see I have some room to improve but I did make a groovy, if a bit large, new banner for Alcademics. Read more →
I'll be speaking on a panel about social media at the Manhattan Cocktail Classic early next week in New York. Bartenders, Bloggers, and Brands Event Date: 5/18/2010, 12:15 pm - 1:45 PM The Study at Astor Center, 399 Lafayette at East 4th Street with Lindsey Johnson, Jason Littrell, Camper English,... Read more →